Sabtu, 19 Juni 2010

Watches Make a Comeback

Have you noticed that hardly anyone wears a wristwatch today. For years this was a big industry especially in Switzerland, but also in Asia. Most people bought cheap watches in department stores. This was the case when Timex ruled the world's time. If you couldn't afford a decent watch a Timex would do. Then came the era of mass produced digital watches from Asia that flooded world markets. A watch could then be bought for a few bucks.

The rise of the mobile phone led to the demise of the wristwatch. If you want to know the time today you glance at your mobile. People wear a wristwatch now only when they go out for a meal, on occasions when they get dressed up. This is particularly the case with the older generation. The young don't even own wristwatches.

Fashion now dictates that one wears a watch. That is if one follows fashion. You see a watch is now a sign of wealth. If you own a watch then you are rich. That is simple isn't it! Watches are becoming designer pieces for those who want the status of looking like they have money. So watches have turned full circle. Centuries ago only the very rich could afford to own a wristwatch or its predecessor the fob watch - they were hand made. In those days Switzerland was seen as a leading industrial nation. Swiss companies are making a comeback. Prices are rising as people are prepared to pay for a uniquely designed watch. Like in the early days people are now buying an image, a concept. The dial is also preferred over digital. There is a problem: owners will have to learn how to read the time on a dial.
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